Once the Canadian spectrum auction closed, there was a sense that the mobile paradigm in the country would shift. Once dominated by three carriers which called their own shots and employed long contracts with little way around it, the spectrum auction required a certain number of new entrants.
A few potential nationwide networks emerged from it, and they could work to bring down the restrictive practices in the Canadian wireless market. That’s the subject of a story on CBC. We could see a better pricing scheme and more prepaid/no-contract entrants by next year, given the new competition, and that’s welcome news to Canadians without spotless credit or a desire to sign long contracts.
Apparently, the country is set to see an infusion of $40 unlimited talk and text plans once service rolls out from carriers like Public Mobile and Globalive. So the new plan isn’t to drive customers to prepaid cell phones. Rather, it’s to drive them off landlines. Worst of all, there was no mention of reducing contract terms to two years, down from the ridiculous three years we see in Canada today. Hopefully, this will get a look as well.
Related posts:
