According to Prepaid Reviews, Verizon wireless is promoting its prepaid phone services in a fun way. Verizon hired a fleet of cabs in New York City to give people $.99 rides. In a tough economy, this is one way to get people’s attention–give them something.
Next up, Verizon will be giving away Mr. Softee ice cream for $.99. These guys know how to party don’t they. This is a great way to get people to talk about your product, however, I don’t see many people switching to Verizon’s prepaid wireless services just as a result of a goodwill campaign such as this. But then again, Verizon is a huge company with vast resources, so this is just a very minor part in its campaign to own a tiny little piece of the consumer mind.
Sounds scary, doesn’t it? When “V” is ready to make a major prepaid play, I’m sure it will be ready.
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